On Thursday 12th July Build A Bear held their first Pay your Age Day event at all their stores in the UK, however the demand for taking up this offer went crazy and stores struggled, leaving angry parents, upset kids and Build A Bear Red Faced and offering Money off Vouchers!
The promotional day which sounded an amazing deal soon turned into some right cuddly bear chaos across the UK. The length of queues at stores got out of control, with reports of over 1,000 people queuing at one store alone and Police being called to other stores to assist with safety concerns, this included the Leeds store where Police were called to help with the queue which spanned over a mile long! Other complaints from anger parents are still immerging in relation to families fighting in questions and how staff dealt with the customers and their children, including one mum who claims to be disgusted with the lack of symaphy from the staff when her son had an autistic metldown. Many parents are that angered by their experience and upset it caused to their children that they have vowed to never return to the store.
Build A Bear Voucher Offer
As a response to this mayhem Build A Bear today have released a statement, promoted via their Twitter account which reads:
Build-A-Bear Workshop’s Pay Your Age Day event generated an overwhelming response, resulting in long queues, extensive waits and disappointed Guests. We feel it is important to share that, based on the information available to us before the day began, we could not have predicted this reaction to our Pay Your Age Day event. We understand that many Guests were turned away as, due to safety concerns created by the crowds, authorities in certain locations closed Build-A-Bear stores and, in other locations, we were forced to limit the queue. Unfortunately, given these circumstances, we were unable to serve all of our Guests for the Pay Your Age Day event.
In response, we distributed vouchers to Guests, who were present in queues, to be redeemed for a future purchase. We are now making vouchers available to our U.K. Build-A-Bear Bonus Club members, who log into their account by midnight on 18 July, 2018. Vouchers related to this event will be honoured through 31 August, 2018.
It is our sincere desire for all of our Guests to enjoy the best Build-A-Bear experience possible. As such, our goal with the voucher extension is to enable us to better flow traffic to the stores over the next several weeks to avoid long queues and wait times as much as possible. Therefore, we strongly encourage Guests to consider delaying their trip to Build-A-Bear, and we appreciate everyone’s understanding and patience in this matter.
Build-A-Bear Workshop takes seriously the privilege of providing our valued Guests with an opportunity to make a furry friend. It is with that spirit that we created our Pay Your Age Day event and the new, year-long Count Your Candles birthday program, where kids 14 and under can “pay their age” for our new Birthday Treat Bear during their birthday month.
Thank you for your passion and continued support.
So if you were one of the people that were turned away and missed this deal, Click Here to login and apply for your Money off Voucher.
Another £10 Money Off Discount
Even if you werent in the long queues yesterday we have found another way you can save on your next Build A Bear Order, although there is a catch – Which is you have to spend £30, but if you shop online and spend £30 you can enter the code 2003810 at the checkout and get £10 off your bill, Oh and another thing this code runs out on the 31st July 2018 so best not leave it too late to use!