Creamy Deco Baby Review, the Toy Kids Can Make, Wear and Collect

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Blind box toys are the big craze in the playground right now, and Creamy Deco Baby is the latest one landing in kids’ hands. In this Creamy Deco Baby review, we put it to the test to see if this collectible, customisable keyring is actually worth the pocket money, or just another passing trend.
Why It Caught Our Eye:
- What stopped the scroll: the blind box surprise mixed with a toy you actually get to make yourself
- The bit we love: everything you need is in the box, no extra bits to buy
- The bottom line: a good value pocket money gift with a lovely creative element built in
What is Creamy Deco Baby?

Creamy Deco Baby is a blind box toy by Canal Toys that mixes three trends kids already love: collecting, customising and wearing. Each box hides one of 12 baby figures, including a rare Glitzy Baby, so you never know which one you’ll get until you open it. Once you do, you get to decorate your baby with coloured decoration cream and press on little charms, then clip it to a bag, coat or keys.
Inside the box you get one collectible baby, a heart shaped stand, a tube of decoration cream, a sheet of charms and decorations, a small tool for adding detail, a collection card and a keyring chain.
Is Creamy Deco Baby Worth It?
At £6.99, Creamy Deco Baby sits nicely in pocket money territory, and it’s easy to find too, we spotted it on Amazon as well as in Smyths and Miniso. For that price you get a fab little activity as well as a toy, so it earns its keep as both a treat and a boredom buster for the school holidays.
Our Hands-On Experience

We opened ours to find we got the Fairy design, a pretty lilac, pink and turquoise baby with purple cream and sparkly charms to match. We’ll admit we expected the decoration cream to be runnier or stickier, but it’s more like a soft clay, which took us by surprise in a good way. It dries fairly quickly, so there’s no messing about mixing anything, you simply squeeze the cream onto the hair or wherever you fancy, then press the charms in while it’s still soft. Once it’s dry, clip your baby onto a bag, coat or keys and you’re done.
What We Liked
- Genuinely cute, and there’s a nice spread of designs to collect
- The blind box element adds real excitement, the kids loved not knowing what they’d get
- The decoration cream and charms mean no two babies end up looking the same, even if a friend gets the same design
- Good quality cream and charms, nothing feels cheap
- Everything needed is in the box, so no hidden extras to buy
- Priced so kids can save up and buy their own
What Could Be Better
- The cream takes a bit to dry, so it’s not quite an instant make and wear toy, just something to be aware of before you buy.
At a Glance:
- Product Type: Blind box collectible and customisable keyring toy
- Price: £6.99
- Age Range: 6 years plus
- Designs: 12 in total, including the rare Glitzy Baby
- Includes: baby figure, heart stand, decoration cream, charms and decorations, tool, collection card, keyring chain
Is Creamy Deco Baby Like Sonny Angel?
Loads of parents searching for Creamy Deco Baby are also asking how it compares to Sonny Angel, so let’s be honest about it. Both are blind box collectibles, and both have rare “secret” figures to chase. Sonny Angel keyrings, such as the Candy Store and Kiss Kiss series, are resin figures around 7.5 to 9.5cm tall and cost more than Creamy Deco Baby. Some collectors do customise their Sonny Angels themselves, but the company doesn’t sell them with cream, charms or tools for decorating, so any customising is DIY and down to you to source. Creamy Deco Baby, on the other hand, comes with everything included in the box, cream, charms and a tool, so every child’s version turns out different even if they’ve collected the same design.
| Feature | Creamy Deco Baby | Sonny Angel |
|---|---|---|
| Price | £6.99 | £10.99+ |
| Size | Similar keyring scale | 7.5 to 9.5cm |
| Customisable | Yes, cream and charms included | DIY only, no parts included |
| Where to buy | Amazon, Smyths, Miniso | Amazon |
Is Creamy Deco Baby a Sonny Angel dupe? ▼
It shares the blind box collectible format that's made Sonny Angel so popular, and that's clearly where the comparison comes from online. Sonny Angel does have some ranges with a craft element and keyrings too, so it's not something only Creamy Deco Baby offers, but in our opinion Creamy Deco Baby does the customising side better, and it comes in at a lower price.
How many Creamy Deco Baby designs are there? ▼
There are 12 in total, 11 standard designs plus one rare Glitzy Baby.
What age is Creamy Deco Baby suitable for? ▼
It's aimed at children aged 6 and up.
What's included in the Creamy Deco Baby blind box? ▼
You get a collectible baby, a heart shaped stand, decoration cream, charms and decorations, a small tool, a collection card and a keyring chain.
Our Verdict

Creamy Deco Baby for us earns its place as a lovely little all rounder, part surprise, part craft session, part wearable accessory, all for under £7. It won’t fill an entire afternoon, but as a boredom buster with a lovely creative twist, it’s honestly good value and easy to recommend for the summer holidays.
If this one has gone straight to the top of the wish list, you might want to check out our other parenting reviews too.
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